The Story of TALAM: A clothing brand and three friends who made their dreams come true.

“You don't build a business, you build people, then people build the business.” -Zig Ziglar

This quote matches the story of ‘Talam’ perfectly because the journey of Harshita Atre, Vaikhari Kulkarni, and Shreya Daflapurkar is the same. Based in Maharashtra, these three have come together with the desire to create something new, creative, and primarily on their own. And is there anything better than an Indian saree brand?

A dancer and choreographer by profession, Harshita Atre is one of the founders of Talam.Currently, she is working as a costume assistant director for films. She loves sarees because she feels with each saree there's an emotion and a story, and that was her calling behind starting, Talam. She conceptualizes and executes the shoots of Talam.

Vaikhari Kulkarni is a digital marketer and one of the partners of Talam. She works as Digital Media Marketer for Be Birbal Digital Media Pvt. Ltd., an agency based in Pune, and has been working in this field for more than 5 years. She was a part of Talam since its inception as an investor and turned into a partner, as she always wanted to build something of her own. She handles the marketing, management, and all back-end process at Talam.

Shreya Daflapurkar is one of the co-founders of Talam. She has been inclined toward sarees, Indian fabrics, and prints since childhood, and that played a major part in her vision for Talam.

The designing and fabric choosing processes are mostly on her because she has a background in fashion designing, and they experiment with fabrics and colours to make their creations. It’s a whole process wherein they try samples to check color combinations, embroideries, prints, etc.

Team Talam tries to present what they think is aesthetic and tries to connect to their customer base through that. “Talam is not just a brand; it's an emotional connection with people”.

Read the full article here: https://www.beyondthepunchlines.com/the-story-of-talam-a-clothing-brand-everything-you-need/