Liiyanna: An Entrepreneurial Tale of a Young Fashion Designer

Liiyanna in Arabic, means to grow. Entrepreneur, founder, and fashion enthusiast Bhumika Thombre has been hooked on fashion ever since she was a child. Her passion for fashion was sparked by seeing someone sketch designer dresses at school. Her constant response to questions from parents and elders what she wanted to be since then has been a fashion designer.

Back in the day, starting a brand as a single woman was not an easy task. Not having enough confidence, partners, and practical knowledge were some of the big challenges she had to face.

The trial-and-error approach allowed Bhumika to explore her field without giving up, and that’s how Liiyanna first became a reality 13 years ago after doing her very best to establish her own studio with her friend/partner earlier but later she only continued doing it. She spoke with us about her 13-year journey as a one-woman army and how she still continues to do great things.

We are so thrilled to have a woman of her caliber on board.

This is how she responded to our questions.

Let’s just hop right into her tale!

What is the meaning of ‘Liiyanna’ and the story behind it?

My friend and I looked up several words and phrases to come up with the ideal name for my brand. I looked up words in other languages as well, and we ultimately settled on the Arabic term Liiyanna, which means growth and flourishing. Besides, the name’s significance, I purposefully chose that name with the help of a numerologist, believing that the number of words should be matched to my lucky number.

Your company’s logo seems to be simple and minimal. What message does your logo convey? What role does psychology play in your logo design?

The word Liiyanna contains two double “I” and an “N”, which, according to numerology has some significance. In addition, I deliberately went with a simple design in pink to help people remember it.

Read the full article here: https://www.beyondthepunchlines.com/liiyanna-an-entrepreneurial-tale-of-a-young-fashion-designer/